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11.21.2005

Glossary of Terminology

Glossary of Terminology, abbreviations and acronyms used in the Internet marketing, Search Engine Optimization and search engine marketing


Optimization: preparing your Web site to be effectively recognized and 'spidered' by search engines and indexes.

Submit: actual submission of your Web site to the proper location, and category of the individual search engines and indexes.

Meta Tags: hidden code that the search engines use to find information about your Web site. The more accurate, informative, and detailed these are, the better your site will be recognized.

Robots: these are the 'spiders' we refer too - they automatically 'walk or crawl' your site.

Keywords: these help define what the search engines will use to classify you for searching. For example, we would use: Web site promotion, design, Internet, small business. You should be using many of the same keywords/key phrases in your Meta tags that you use on your Web pages. NOTE: Be aware that only a few of the many search engines and indexes give any weight to the use of keywords in your Meta tags today - intelligent placement in your copy is much more effective.

Page Titles: each of your pages must be properly titled to reflect that page’s content. This titling rates heavily in search engines/indexes.

ALT Tag: hidden tags that do show up (in most browsers) that detail exactly what an image, picture, or graphic is. If this isn't done, the search engine/spider will ignore that object - possibly costing you valuable search options. Misuse of this feature (non-appropriate tagging of an image) will result in your being banned from the engine/index.

Table of Contents: another hidden file that lists every Web page, in order, with correct path (www.yoursite.com/yourpage.htm) on your Web site for the spiders to thoroughly scan and list your site.

Manual Submission: we submit your site to the search engines one engine/index at-a-time. This takes much longer, but ensures that your Web site is properly submitted.

Resubmission: we resend the data to specific search engines/indexes every 45 days for one year to continue to keep you on their listings.

Paid Search Engines: many of the large search engines are charging fees for business sites. Some will still accept free submissions, but take a long time for registration. The price varies depending on the search engine.



200 - The request has succeeded. The information returned with the response is dependent on the method used in the request.

301 - Moved Permanently - The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs.

302 - Found - The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

304 - Not Modified - If the client has performed a conditional GET request and access is allowed, but the document has not been modified, the server SHOULD respond with this status code.

307 - Temporary Redirect - The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests.

400 - Bad Request - The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.

401 - Unauthorized - The request requires user authentication. The response MUST include a WWW-Authenticate header field containing a challenge applicable to the requested resource.

403 - Forbidden - The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated.

404 - Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

410 - Gone - The requested resource is no longer available at the server and no forwarding address is known. This condition is expected to be considered permanent.

500 - Internal Server Error - The server encountered an unexpected condition which prevented it from fulfilling the request.

501 - Not Implemented - The server does not support the functionality required to fulfill the request. This is the appropriate response when the server does not recognize the request method and is not capable of supporting it for any resource.

SEO - - Making your business website better

SEO - Making your website better

SEO - Search Engine Optimization, as a profession is a combination of good website design and good online marketing. It has no control or even directly manipulates search engine rankings. For the most part, there is no reverse engineering of algorithms. Simply online marketers who have learned a great deal about how search engines work and how they rank websites. The technical job is to make client sites as friendly as possible for search engines. The marketing job is to make the site as friendly as possible for live-visitors, to advise clients about changes in the search sphere that might affect them for good or for ill, and to take action on items that might not be beneficial for clients.

SEO cannot make a site jump from number eight to number three, at least not with any guarantee of success. What can be done is to make your website or document available to as many search engine spiders and search engine users as possible. Select keyword phrases and arrange them properly on the page. Design and structure website, and leave trails for spiders to complete the submission phase.

SEO cannot tell Google, MSN, Yahoo, ASK or any other search engine to promote our client's sites higher in the listings.